“Counttrack® People Counting & Retail Analytics Solutions”

Unlock AI‑Driven
Retail Intelligence

Experience the next generation of retail analytics

Counttrack Matrix goes beyond simple people counting. Powered by computer vision and artificial intelligence, our system automatically excludes staff from visitor counts, maps shopper journeys and dwell times, and tracks conversion from attraction to sale. With 99 % accuracy and GDPR‑compliant anonymity, you gain a real‑time view of who enters your store, where they go, and what drives them to buy.

Heatmaps – Verhalten sichtbar gemacht

Automatic staff exclusion

AI identifies employees based on behavior patterns (standing behind counters, repeating routes) and filters them from visitor counts. No tags or extra hardware are required.

Visitor journey mapping & heatmaps

Understand how shoppers move, where they dwell, and which displays attract attention. Heatmap analysis reveals crowded zones, dead zones and dwell times with real‑time reports.

Group and age analytics

Distinguish between groups and single shoppers, track child/adult age groups and analyze direction and movement patterns.

Conversion & attraction tracking

Measure how effectively visits convert into engagement and sales and identify high‑traffic zones to optimize product placement.

Real‑time occupancy and queue monitoring

Monitor the number of people in your store in real time and manage queues by analyzing rush and slow hours.

AI‑powered demographics

Capture gender and age statistics to tailor marketing and merchandising.

User‑friendly dashboards

Access real‑time and historical data, customizable reports and advanced analytics from any device.

Complete Solution
for Smart Retailing

99% accurate foot traffic data with counttrack® sensors

Smart, accurate, and reliable behavioral analytics for retail industry.

Trusted by Leading Retailers

Lead the future of retailing with advanced customer analytics. Your success is our mission.

Counttrack Matrix Platform

An intuitive analytics platform that unifies all of our solutions into a single dashboard. View real‑time and historical data across multiple locations, customize reports, and access insights from any device. From staff exclusion to heatmap analysis, Matrix delivers actionable intelligence for marketing, staffing and store design.